Initial eCommerce Questionnaire Contact InformationName* First Last Email* OrganizationSource*How did you hear about us? Referral Google Search Social Media Networking Other AudienceTarget AudienceDescribe your target audience. What are their interests?Audience DemographicWho is your product for? (Does your audience have a common age, gender, or community that they identify with?)Character WantsWhat does your customer want most?Audience LocationWhere do most of your customers live and spend time?Audience DislikesTell me about a customer you never want to work with againBenefitsWhat do you offer your customers and what are the benefits?Core MessagesWhat are the core messages you want your audience to hear?Product/ServiceHow does somebody usually buy your product/service?CompetitionWho do you consider your main competitors?Who do you consider your main competitors?CompetitorWebsite Set ApartIn what way should the online store set your company apart from others?TaglineDo you have an existing tagline? After answering the audience section, do you feel that it communicates what you want your customers to know about you? TaglineDo you have an existing tagline? After answering the audience section, do you feel that it communicates what you want your customers to know about you? Online StoresWhat online stores in your industry do you consider closest to what you want?CompanyWebsite URLBest Feature Store DetailsNumber of ProductsHow many products will you be selling?Grouping ProductsWill your products be grouped into categories? If so, how many?Company GoalsWhat are your main goals for the next 3–5 yearsProduct Variations*Will products have different options for the customer to choose from? (i.e. color, size) YesNoUnsureVariationsWhat are some examples of product variations?Shipping*How are orders fulfilled / shipped? (Check all that apply) Local Pickup UPS USPS FedEx Amazon Drop Shipping Unsure Payment Gateway*Do you have a payment gateway and/or merchant account? (i.e. PayPal, Authorize.net, Stripe, Square)YesNoUnsureSales Tax*Are you required to charge sales tax for any particular customers?YesNoUnsureDiscounts*Will you be offering any coupons / discount codes?YesNoUnsureGift Cards*Do you plan on selling gift cards through the store?YesNoUnsureGift Card UsageWill they be used in-store or online?In-StoreOnlineUnsureFunctionsAre there any functions (wishlist, abandoned cart email, wholesale pricing, back-ordering, notify the customer when product is available) that you want on your website? Please describe.ReviewsDo you want customers to be able to review individual products?YesNoUnsureProject DetailsWebsite Worth*What is your eCommerce site worth to you? (Estimated dollar amount - doesn't have to be specific)Projected SalesWhat are your projected online sales?Learning*Are you willing to learn how to enter products into your online store?YesNoUnsureMaintenance*Who will be maintaining your store after it goes live?MeAnother person in my organizationLewis Media GroupUnsureBudget*What is your budget for this project?Timeline*What is your timeline for this project?CAPTCHA
