Please describe the problem(s) you are facing in more detail. How did they come about? How are they affecting your business or wellbeing? etc.
Describe your target audience. What are their interests?
Who is your product for? (Does your audience have a common age, gender, or community that they identify with?)
What does your customer want most?
Where do most of your customers live and spend time?
Tell me about a customer you never want to work with again
What do you offer your customers and what are the benefits?
What are the core messages you want your audience to hear?
How does somebody usually buy your product/service?
In what way should the online store set your company apart from others?
Do you have an existing tagline? After answering the audience section, do you feel that it communicates what you want your customers to know about you?
Will your products be grouped into categories? If so, how many?
What are your main goals for the next 3–5 years
What are some examples of product variations?
Are there any functions (wishlist, abandoned cart email, wholesale pricing, back-ordering, notify the customer when product is available) that you want on your website? Please describe.
