Blog
A place where we share our thoughts on web design and marketing. Learn about the tricks we’ve learned over the years so that you can better reach your audience.
From SEO to GEO: How Generative Engine Optimization is Reshaping Digital Marketing
From SEO to GEO: How Generative Engine Optimization is Reshaping Digital Marketing The digital marketing landscape is experiencing its most significant shift since the rise of search engines. While Search Engine Optimization (SEO) has dominated marketing strategies...
Google Profile Sites are being shut down
This month, Google Business Profile sites are being shut down by Google. If you have one, you already received the notification, “In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your...
Why you or your customers might be missing emails
You might be missing important emails from customers (or they're missing emails from you)! The reason behind this has to do with nerdy things like SMTP, DMARC, DKIM, and SPF. But, instead of going into all of the technical jargon, here's the bottom line. What you need...
9 FREE Ways to Support Local Businesses
CEO of Nvidia, one of the top 5 largest companies in the world today, said he wouldn't start a company if he had it to do over again. Entrepreneurship isn't something sane people do. It's something you trick yourself into doing, believing it won't be as hard as people...
3 Simple Ways to Kickstart Marketing in 2024
If you're anything like me, you tend to wear several hats including marketing your business, have a to-do list a mile long, and get caught up in day-to-day operations. This is a good thing because it means you're busy and are helping the people you're supposed to, but...
Key Ingredients to an Effective Marketing Plan
It takes more than one food item to make something truly delicious in the kitchen. The same goes for marketing. Contrary to some approaches, there are several key ingredients to an effective marketing plan. A lot of businesses will come to us saying, “I want flour.”...
How to Start Posting Videos on Social Media (even if it’s scary)
For many people, the idea to start posting videos on social media can be incredibly intimidating. The thought of putting yourself out there for the world to see and potentially judge can be scary. However, video content is becoming increasingly popular on platforms...
30 Ways to Plan Ahead and Save Time in Your Business
As a small business owner or marketer, one of the biggest challenges you face is finding enough time in the day to accomplish everything on your ever-growing to-do list. With a myriad of responsibilities and tasks constantly vying for your attention, it’s easy to feel...
The Best Way to Show Love to Local Businesses is to Refer Them
In today's fast-paced digital world, it has become easier than ever to connect with local businesses. While online reviews and social media mentions are appreciated, there is one powerful way to show genuine love and support to local businesses - by referring them to...
Don’t forget to update your holiday hours on Google Business
We've all been there before. You're craving that delicious Pad Thai from your favorite Thai restaurant, only to discover that they are closed on Mondays. Or maybe you need to grab a last-minute table runner for Thanksgiving, but the store you usually go to, TJ Maxx,...