Blog
A place where we share our thoughts on web design and marketing. Learn about the tricks we’ve learned over the years so that you can better reach your audience.
5 steps to set yourself up for success with GA4
Having a successful data-driven strategy is integral to the long-term success of any business. Unfortunately, it can be difficult to know where to begin if you’re new to data-driven planning. So, how do you set yourself up for success with GA4? Using Google Analytics...
Google Announces that Universal Analytics is Going Away, Should We Panic?
Google recently announced that Universal Analytics (UA) would be sunset and UA properties will stop processing hits on July 1, 2023. What exactly is Google Analytics, and why is it important? Google Analytics is a web analytics service offered by Google that tracks...
5 Content Creation Mistakes | Hint: Messaging Matters
Marketing isn't marketing without a message. However, we are inundated with hollow, flashy visuals and flash sales. While those have their place, at the crux of it, messaging matters more than any other aspect of your content. These five content creation mistakes are...
Group Coaching Sneak Peek
For those of you who don't know, we do group coaching each week with members of our online community! As part of a year-long program, we walk alongside small business owners and professionals, solopreneurs, marketing managers, and Sally who gets to wear the marketing...
Minimalist Content, Maximized Results
Your company has a lot to say, but you only have 8 seconds to capture a reader's attention. In today's fast-paced world, it is important to create minimalist content for maximum engagement and interest. This is why simplifying content creation is vital. Every company...
Unlock The Time Jackpot With This Post Scheduling Tool
Social Media is one of the most crucial marketing tools a company can utilize with billions of users on each platform. However, it can be difficult to manage multiple accounts with an increased demand from users. Eclincher is an essential post scheduling tool for...
Email Marketing Platforms | Why Flodesk Wins
Email inboxes tend to get flooded with ads, offers, and more junk. It can be difficult to make your newsletter or offer stand out and grab an individual's attention. So, what do you do? Hunt through lists of email marketing platforms... This is where we were until...
Why is my featured image being cropped?
Does the subject of your image get cut off when you add it to a blog post? Do you find yourself asking, "Why is my featured image being cropped?" It all comes down to aspect ratios and theme settings. We know how frustrating it can be, so we decided to write out...
What to do before the next social media outage happens
If you communicate through your audience on social media, the recent outage probably had you frantically trying to find alternative forms of communication. Or, maybe it was a peaceful breath of fresh air that you've needed for ages. Maybe you don't use social media at...
Social Media Marketing for Small Businesses
Are you a small business owner and want to have more of a presence on social media? Perhaps you feel the pressure that you should be doing more but don’t know where to start. Well, don’t worry, we’re here to help guide you through the importance and implementation of...