In today's digital age, having an accessible website is not just a matter of inclusivity; it's also a legal requirement in many jurisdictions. For businesses striving to provide equal opportunities and experiences to all users, ensuring website accessibility is...
SEO: It’s worth the wait [Case Study]
How can SEO prepare small businesses to grow next season? As we've observed, the most successful CEO's are always thinking ahead. More than next quarter, they're considering what strategies to implement six months down the road or even a year from now. While that is...
Things I wish I knew before starting a business
This is one of those icebreaker questions you hear at a networking event. While it may seem cheesy to ask, you can unearth some pretty helpful nuggets of wisdom. So, what are the things I wish I knew before starting a business? This exercise isn't meant to discount...
What to do before the next social media outage happens
If you communicate through your audience on social media, the recent outage probably had you frantically trying to find alternative forms of communication. Or, maybe it was a peaceful breath of fresh air that you've needed for ages. Maybe you don't use social media at...
Social Media Marketing for Small Businesses
Are you a small business owner and want to have more of a presence on social media? Perhaps you feel the pressure that you should be doing more but don’t know where to start. Well, don’t worry, we’re here to help guide you through the importance and implementation of...
5 Marketing Opportunities from Local Events this Summer
Let’s face it. People are more than excited to gather for local events this summer like festivals, golf tournaments, and benefit concerts. This also presents an opportunity for your organization to be visible in your community.
How to Generate Secure Passwords
While helping a client whose email password was hacked, I realized that there is a need for further education on creating safer, secure passwords. I also realized I needed to review my own, but getting the motivation to go back through all of them was no small task....