In today's digital age, having an accessible website is not just a matter of inclusivity; it's also a legal requirement in many jurisdictions. For businesses striving to provide equal opportunities and experiences to all users, ensuring website accessibility is...
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How can SEO prepare small businesses to grow next season? As we've observed, the most successful CEO's are always thinking ahead. More than next quarter, they're considering what strategies to implement six months down the road or even a year from now. While that is...
Let's face it—entrepreneurship isn't easy. With all the chaos of everyday tasks, it can be hard to even think about lofty marketing goals, let alone achieve them. Add in summer holidays and family vacations, and you're going one step forward, three steps back. This is...
Black hat SEO practices are something that all website owners should be familiar with and ultimately avoid. Black hat SEO is a marketing term that refers to website optimization tactics that are intended to manipulate search engine rank. While some argue that black...
Keywords are the foundation of a successful search engine optimization (SEO) strategy. When creating a page or blog post, choosing the right focus keyword is crucial for driving traffic and ranking high in search results. But with so many options, how do you determine...
Having a successful data-driven strategy is integral to the long-term success of any business. Unfortunately, it can be difficult to know where to begin if you’re new to data-driven planning. So, how do you set yourself up for success with GA4? Using Google Analytics...
Google recently announced that Universal Analytics (UA) would be sunset and UA properties will stop processing hits on July 1, 2023. What exactly is Google Analytics, and why is it important? Google Analytics is a web analytics service offered by Google that tracks...
Updated 4/30/2024: Google Business Profile (GBP) is a tool that most people/businesses have heard of at this point. At the very least, you have likely viewed a GBP on a recent Google search, even if you didn't realize it. This blog posts helps answer the following...
The best advice is to write what you know. Gathering information from other sources is acceptable when you organize it in your own words (more on that later). But, the best articles are written from your own personal experience and knowledge that tell a story or...
I want to promote my business on social media, but how do I start? What is the process? What all does an online marketing strategy entail? We asked ourselves these same questions and came up with the following key elements of a good social media strategy. From goals...