In today's digital age, having an accessible website is not just a matter of inclusivity; it's also a legal requirement in many jurisdictions. For businesses striving to provide equal opportunities and experiences to all users, ensuring website accessibility is...
If you're suffering from analysis paralysis or find yourself avoiding taking action, you know how frustrating it can be. It can feel like you'll never actually take action or make any progress. Fortunately, there are a few tips that you can follow to get yourself out...
Taking a high quality video of yourself is not as difficult as one may think. Whether you're using Zoom, Loom, or a smart phone, you can achieve amazing results with a few preparations and adjustments. Steps to your next high quality video 1. Position yourself for the...
You know more than you might think about your own business, but you know when something is outside your expertise. Design might just be that thing. Or, you don't have the time. In any case, creating or re-designing your company’s brand assets may very well be outside...
Keywords are the foundation of a successful search engine optimization (SEO) strategy. When creating a page or blog post, choosing the right focus keyword is crucial for driving traffic and ranking high in search results. But with so many options, how do you determine...
Writing a blog is a hurdle in and of itself, but what about promoting it? Simply sharing the link on Facebook won't get you readers anymore. But, it doesn't have to be complicated or overwhelming. In fact, with just a few simple tactics, you can get the word out to...
Having a successful data-driven strategy is integral to the long-term success of any business. Unfortunately, it can be difficult to know where to begin if you’re new to data-driven planning. So, how do you set yourself up for success with GA4? Using Google Analytics...
Marketing isn't marketing without a message. However, we are inundated with hollow, flashy visuals and flash sales. While those have their place, at the crux of it, messaging matters more than any other aspect of your content. These five content creation mistakes are...
Your company has a lot to say, but you only have 8 seconds to capture a reader's attention. In today's fast-paced world, it is important to create minimalist content for maximum engagement and interest. This is why simplifying content creation is vital. Every company...
Does the subject of your image get cut off when you add it to a blog post? Do you find yourself asking, "Why is my featured image being cropped?" It all comes down to aspect ratios and theme settings. We know how frustrating it can be, so we decided to write out...