CEO of Nvidia, one of the top 5 largest companies in the world today, said he wouldn't start a company if he had it to do over again. Entrepreneurship isn't something sane people do. It's something you trick yourself into doing, believing it won't be as hard as people...
If you're anything like me, you tend to wear several hats including marketing your business, have a to-do list a mile long, and get caught up in day-to-day operations. This is a good thing because it means you're busy and are helping the people you're supposed to, but...
It takes more than one food item to make something truly delicious in the kitchen. The same goes for marketing. Contrary to some approaches, there are several key ingredients to an effective marketing plan. A lot of businesses will come to us saying, “I want flour.”...
For many people, the idea to start posting videos on social media can be incredibly intimidating. The thought of putting yourself out there for the world to see and potentially judge can be scary. However, video content is becoming increasingly popular on platforms...
As a small business owner or marketer, one of the biggest challenges you face is finding enough time in the day to accomplish everything on your ever-growing to-do list. With a myriad of responsibilities and tasks constantly vying for your attention, it’s easy to feel...
In today's digital age, having an accessible website is not just a matter of inclusivity; it's also a legal requirement in many jurisdictions. For businesses striving to provide equal opportunities and experiences to all users, ensuring website accessibility is...
If you're suffering from analysis paralysis or find yourself avoiding taking action, you know how frustrating it can be. It can feel like you'll never actually take action or make any progress. Fortunately, there are a few tips that you can follow to get yourself out...
Taking a high quality video of yourself is not as difficult as one may think. Whether you're using Zoom, Loom, or a smart phone, you can achieve amazing results with a few preparations and adjustments. Steps to your next high quality video 1. Position yourself for the...
You know more than you might think about your own business, but you know when something is outside your expertise. Design might just be that thing. Or, you don't have the time. In any case, creating or re-designing your company’s brand assets may very well be outside...
Keywords are the foundation of a successful search engine optimization (SEO) strategy. When creating a page or blog post, choosing the right focus keyword is crucial for driving traffic and ranking high in search results. But with so many options, how do you determine...