Today our web design team is sharing a website audit example to show you some of the things we look for when updating a website. There are a ton of different websites we could have picked, but we took a random approach and asked one of our coworkers to tell us the...
Is video the future of marketing? If you’re in the marketing sphere, you’ve probably heard this question thrown about. But is it true, and if so what makes video so special? Video is not some magic trick that will instantly make your audience press buy now. What makes...
What is a Sales Funnel? Are you looking to scale the growth of your business? Would you like to do so in an organized, cost-effective, and results-oriented approach? Using a proven sales process can be a great place to start. Consider the sales funnel. A sales funnel...
In the midst of the Coronavirus (COVID-19) outbreak, we want to share our top 3 ways to keep your business going strong. The most important thing to our organization right now is supporting other small businesses like you. 1. Inform Your Customers / Members I recently...
The best advice is to write what you know. Gathering information from other sources is acceptable when you organize it in your own words (more on that later). But, the best articles are written from your own personal experience and knowledge that tell a story or...
Strategy is the first step in building a successful social media presence. Having a plan or “campaign” for various seasons of the year, based on your industry, will save you time, frustration, and money. This will also increase your impact, engage your audience, and...
As online marketers, we have made it a priority to learn the ins and outs of using your website as a tool to reach clients. We realized early on that creating relevant and engaging content is one of the best ways to reach your audience. Here’s the twist, though, there...
While helping a client whose email password was hacked, I realized that there is a need for further education on creating safer, secure passwords. I also realized I needed to review my own, but getting the motivation to go back through all of them was no small task....
Starting a marketing campaign online can be daunting. Even when you have a strategy lined up, there are more details to adjust. Social Media content is a powerful piece of the puzzle, so we want to share a bit of our expertise. Here's a sneak peek into...
I want to promote my business on social media, but how do I start? What is the process? What all does an online marketing strategy entail? We asked ourselves these same questions and came up with the following key elements of a good social media strategy. From goals...