Having a successful data-driven strategy is integral to the long-term success of any business. Unfortunately, it can be difficult to know where to begin if you’re new to data-driven planning. So, how do you set yourself up for success with GA4? Using Google Analytics...
Marketing isn't marketing without a message. However, we are inundated with hollow, flashy visuals and flash sales. While those have their place, at the crux of it, messaging matters more than any other aspect of your content. These five content creation mistakes are...
Your company has a lot to say, but you only have 8 seconds to capture a reader's attention. In today's fast-paced world, it is important to create minimalist content for maximum engagement and interest. This is why simplifying content creation is vital. Every company...
Does the subject of your image get cut off when you add it to a blog post? Do you find yourself asking, "Why is my featured image being cropped?" It all comes down to aspect ratios and theme settings. We know how frustrating it can be, so we decided to write out...
If you communicate through your audience on social media, the recent outage probably had you frantically trying to find alternative forms of communication. Or, maybe it was a peaceful breath of fresh air that you've needed for ages. Maybe you don't use social media at...
Let’s face it. People are more than excited to gather for local events this summer like festivals, golf tournaments, and benefit concerts. This also presents an opportunity for your organization to be visible in your community.
Today our web design team is sharing a website audit example to show you some of the things we look for when updating a website. There are a ton of different websites we could have picked, but we took a random approach and asked one of our coworkers to tell us the...
Is video the future of marketing? If you’re in the marketing sphere, you’ve probably heard this question thrown about. But is it true, and if so what makes video so special? Video is not some magic trick that will instantly make your audience press buy now. What makes...
What is a Sales Funnel? Are you looking to scale the growth of your business? Would you like to do so in an organized, cost-effective, and results-oriented approach? Using a proven sales process can be a great place to start. Consider the sales funnel. A sales funnel...
In the midst of the Coronavirus (COVID-19) outbreak, we want to share our top 3 ways to keep your business going strong. The most important thing to our organization right now is supporting other small businesses like you. 1. Inform Your Customers / Members I recently...