For many people, the idea to start posting videos on social media can be incredibly intimidating. The thought of putting yourself out there for the world to see and potentially judge can be scary. However, video content is becoming increasingly popular on platforms like Facebook and Instagram, and it can be a powerful tool for connecting with your audience. If you’re hesitant about starting to post videos, here’s a simple step-by-step guide to help you overcome your fears and get started.

1. Make a List

Take a few moments to write down a list of the most common things you tell your customers. These could be helpful tips, product recommendations, or answers to frequently asked questions. By starting with subjects you’re familiar with, you’ll feel more confident and knowledgeable when recording your videos.

2. Narrow it Down

Once you have your list, narrow it down to one topic that can be communicated quickly and simply. This will help you focus on delivering a concise message without overwhelming yourself or your audience. Keeping it short and sweet is key, especially when you’re just starting out.

3. Test Record

Next, grab your phone or a camera and record yourself saying your chosen message three times. This exercise helps you familiarize yourself with being in front of the camera and allows you to practice your delivery. Remember, there’s no expectation of posting these videos just yet. This is purely for practice and building your comfort level.

4a. Review & Post

After recording, take a moment to review your takes. If you like one of them, go ahead and post it to your stories on Facebook or Instagram, or both. Stories offer a great way to share videos as they disappear after 24 hours. This means you have the opportunity to try, even if it’s not perfect, without the pressure of it being permanent.

4b. Try Again Later

If none of the takes meet your expectations, don’t worry! Simply delete them and try the exercise again another day. The more you practice, the more comfortable you’ll become in front of the camera. Remember, it’s okay to make mistakes and learn from them. Each attempt is a step closer to improving your video presence.

Disappointed with the lighting or audio quality? Make sure to follow these guidelines for a great DIY video!

5. Repeat!

Make it a habit to repeat steps 1-4 once per week. Consistency is key when it comes to building your video presence on social media. By practicing regularly and gradually pushing yourself to post more frequently, you’ll become more comfortable and confident with each video you create.

If you start posting videos on social media, it doesn’t have to be a daunting task. By following these simple steps and being consistent with your practice, you’ll soon find yourself becoming more confident and enjoying the process. So, take that leap of faith and start creating videos that showcase your expertise and connect with your audience in a whole new way.