What We Do
Digital Marketing Services & Solutions
I get how online marketing can fall to the back burner in terms of running a business, but you’d be surprised what key messaging, optimization, and promotion can do to engage with your potential customers.
With the internet age swarming people with ads and websites, you need a team you can trust to help you stand out. Your marketing partner needs to understand what makes you unique and make sure it comes to life online. Our customized package can do that for you. Here are the deliverables and a quick rundown of everything you’ll get with them.
Websites
SEO
Social Media
Video
Advertising
Graphics
Our Services
Web Design
Clear messaging
Most business owners don’t even realize how confusing their website is to customers. We clarify the message so site visitors will instantly know how you enrich their lives. Through the power of storytelling, you will capture the attention (and pocketbook) of your potential customers.
Simple navigation
There’s nothing worse than a confused customer unable to find what they’re looking for on your website. We get that, and it’s why we take the user experience seriously. Our team will make sure each piece of your website is clear and easy to find. Your site will become a breath of fresh air to your audience and elevate you above the competition.
Eye-catching calls to action
When someone visits your site, they are either ready to work with you or need some convincing. That is why button placement can make or break a deal. We have studied the way people look at a website and use that to make yours better. With the right call to action, your site will go from informative to transformative for your bottom line.
Search Engine Optimization (SEO)
Meeting your audience where they’re at
Simply having a website does not mean it will come up online when your audience searches. This is why we have worked out a system to ensure your site is Google-friendly. If we create it based on what they like, you will rank better. Plus, we take care of the technical jargon for you so you can focus on your areas of expertise.
Promotional Video
Invite your audience into a story
Lights, camera, action! These three simple words may seem straightforward, but the technical expertise and equipment costs that go into proper lighting and capture can be a major roadblock for a lot of organizations. We have taken that burden off while also being life-long students of the best marketing and storytelling methods to bring you a video that gets results.
Advertising
Show up first, all the time
Optimizing a site is a great first step, but it can take months for Google to recognize the work and reward you for it. That is why advertising is a great tool for shorter term goals. We highly recommend advertising if you want to show up well in a month instead of six. Even still, there are a lot of ways to mess up Google Ads. Our experts take the complicated setup and management out of your hands so you can do what you do best—while seeing quicker results!
Logo Design
A visual brand to enhance your reputation
Is a logo actually important to your bottom line? Absolutely! If done poorly, customers lose interest and respect for your company. If done well, your branding can enhance not only the look and feel of your organization but add value to your reputation. Our designer has spent decades learning the ins and outs of quality design elements so you can stand out for the better.
Copywriting
Our clients have seen tremendous success using our services, and we take great pride in the fact that our team of professional copywriters consistently produce written content that is both impactful and effective.
Landing Page
Capture interest and trust
Sending someone an email out of the blue will likely result in them hitting the “unsubscribe” button. But, if you gain their attention, curiosity, and trust, they’ll be more likely to keep reading.
This is why having a landing page is important—it can show your audience you understand their problem, know what’s at stake, and have an easy way to help them avoid that problem/reach a solution. They’ll want to subscribe to your email list for more helpful and free information. (Then they will even be more likely to buy!)
With that said, creating a quality landing page takes work. We’ve done it time and again, so why not leave that to us? Don’t worry, we won’t leave you out of the process. You know your business best! We will hear you out and incorporate your input. You just won’t have to do all the hard work.
Email Marketing Campaign
Give, Give, Give, Get
With all the emails we receive each day, it’s easy to 1) get lost in the shuffle or 2) lose interest quickly. This often results in people unsubscribing. With your help, we turn your industry knowledge into eye-catching (but not obnoxious) emails that make your audience thankful for subscribing. By giving helpful information to them for free over and over, that gratitude will turn to an easy, “YES!” when the right call to action button comes along.
Social Media Management
Engage with your audience
A few decades ago, going online was mostly checking emails for work and an occasional instant message. Now, everyone is online with emails and profiles and websites galore! We know how daunting it can be to choose the right social accounts to create and keep up with posts to engage your audience.
So, instead of you wasting hours researching the right time of day to post and how many cat memes are okay, we’ll do the hard work for you! A couple posts each week that are relevant and engaging will keep your audience interested and help them come back for more.