Website Blog
A place where we share our thoughts on web design and marketing. Learn about the tricks we’ve learned over the years so that you can better reach your audience.
Email Marketing Platforms | Why Flodesk Wins
Email inboxes tend to get flooded with ads, offers, and more junk. It can be difficult to make your newsletter or offer stand out and grab an individual's attention. So, what do you do? Hunt through lists of email marketing platforms... This is where we were until...
Why is my featured image being cropped?
Does the subject of your image get cut off when you add it to a blog post? Do you find yourself asking, "Why is my featured image being cropped?" It all comes down to aspect ratios and theme settings. We know how frustrating it can be, so we decided to write out...
What to do before the next social media outage happens
If you communicate through your audience on social media, the recent outage probably had you frantically trying to find alternative forms of communication. Or, maybe it was a peaceful breath of fresh air that you've needed for ages. Maybe you don't use social media at...
Social Media Marketing for Small Businesses
Are you a small business owner and want to have more of a presence on social media? Perhaps you feel the pressure that you should be doing more but don’t know where to start. Well, don’t worry, we’re here to help guide you through the importance and implementation of...
Common Domain Renewal Scams & How To Spot Them
Have you ever received an email or letter warning you that if you don't "take action now" your domain will expire? Or, perhaps you see a bill come in with an urgent deadline, and it looks legit. What do you do? These may very well be common domain renewal scams, and...
Building a Website through Storytelling
One of the key tools in our design process is using storytelling to build out wireframes. It allows us to quickly produce design and copy in a way that creates a story for our clients that they can invite their customers into. The biggest thing that distinguishes this...
5 Marketing Opportunities from Local Events this Summer
Let’s face it. People are more than excited to gather for local events this summer like festivals, golf tournaments, and benefit concerts. This also presents an opportunity for your organization to be visible in your community.
Website Audit: Pet Adoption
Today our web design team is sharing a website audit example to show you some of the things we look for when updating a website. There are a ton of different websites we could have picked, but we took a random approach and asked one of our coworkers to tell us the...
Tool of the Day: Canva | Design anything in minutes
As a self-taught Adobe user, I (Jennifer) may know how to use Photoshop and Illustrator and other fancy tools, but I sometimes wished for a quicker graphic creator that had fewer settings. Plus, I often had clients asking how to build or resize images without access...
Tool of the Day: Adobe Color
With 16 million different hex colors it can be hard to know where to start when making color palettes for the web. Many of our clients are smaller businesses that don’t have an existing brand identity or the budget for us to make one for them. We’re often either...