Blog
A place where we share our thoughts on web design and marketing. Learn about the tricks we’ve learned over the years so that you can better reach your audience.
Common Post Fails
When it comes to growing your business presence on social media, it’s important to consider the type of content you post and the timing. Often times, business owners and marketers can miss the mark in terms of their content strategies, and encounter common "post...
Things I wish I knew before starting a business
This is one of those icebreaker questions you hear at a networking event. While it may seem cheesy to ask, you can unearth some pretty helpful nuggets of wisdom. So, what are the things I wish I knew before starting a business? This exercise isn't meant to discount...
What is Managed Hosting, and Do I Need It?
Choosing the right web hosting solution for your enterprise is a big decision that requires further investigation. Many businesses are often torn between two specific hosting options – managed and shared. While both offer advantages, it’s important to understand the...
5 steps to set yourself up for success with GA4
Having a successful data-driven strategy is integral to the long-term success of any business. Unfortunately, it can be difficult to know where to begin if you’re new to data-driven planning. So, how do you set yourself up for success with GA4? Using Google Analytics...
Website Anatomy | How to Understand Your Designer
If you've ever had to communicate with a web designer, SEO specialist, or other marketing professional and found yourself a bit confused, chances are industry jargon got in the way. So, we decided to create this overview of website anatomy to help you communicate...
Google Announces that Universal Analytics is Going Away, Should We Panic?
Google recently announced that Universal Analytics (UA) would be sunset and UA properties will stop processing hits on July 1, 2023. What exactly is Google Analytics, and why is it important? Google Analytics is a web analytics service offered by Google that tracks...
5 Content Creation Mistakes | Hint: Messaging Matters
Marketing isn't marketing without a message. However, we are inundated with hollow, flashy visuals and flash sales. While those have their place, at the crux of it, messaging matters more than any other aspect of your content. These five content creation mistakes are...
Group Coaching Sneak Peek
For those of you who don't know, we do group coaching each week with members of our online community! As part of a year-long program, we walk alongside small business owners and professionals, solopreneurs, marketing managers, and Sally who gets to wear the marketing...
Minimalist Content, Maximized Results
Your company has a lot to say, but you only have 8 seconds to capture a reader's attention. In today's fast-paced world, it is important to create minimalist content for maximum engagement and interest. This is why simplifying content creation is vital. Every company...
Unlock The Time Jackpot With This Post Scheduling Tool
Social Media is one of the most crucial marketing tools a company can utilize with billions of users on each platform. However, it can be difficult to manage multiple accounts with an increased demand from users. Eclincher is an essential post scheduling tool for...