Blog
A place where we share our thoughts on web design and marketing. Learn about the tricks we’ve learned over the years so that you can better reach your audience.
Announcing: The Marketing Roadmaps Program
"That is EXACTLY what I want!" are the words we heard today, and it's time we shared the news. Hint: It's called The Marketing Roadmaps Program, and it's built for business owners who want a full marketing department for the price of one, highly effective employee....
Heatmaps for Websites: Driving Better Business Decisions
When it comes to enhancing user experience and optimizing website performance, businesses need to have a deep understanding of how visitors interact with their website. This is where heatmaps for websites prove to be an invaluable tool. Heatmaps offer powerful visual...
Unlocking ADA Tax Credits for Your Website
In today's digital age, having an accessible website is not just a matter of inclusivity; it's also a legal requirement in many jurisdictions. For businesses striving to provide equal opportunities and experiences to all users, ensuring website accessibility is...
![SEO: It’s worth the wait [Case Study]](https://lewismediagroup.net/wp-content/uploads/2023/07/SEO-Worth-the-wait-400x250.jpg)
SEO: It’s worth the wait [Case Study]
How can SEO prepare small businesses to grow next season? As we've observed, the most successful CEO's are always thinking ahead. More than next quarter, they're considering what strategies to implement six months down the road or even a year from now. While that is...
Why all small businesses need an automated marketing funnel
Let's face it—entrepreneurship isn't easy. With all the chaos of everyday tasks, it can be hard to even think about lofty marketing goals, let alone achieve them. Add in summer holidays and family vacations, and you're going one step forward, three steps back. This is...
Tips to Take Action when Suffering from Analysis Paralysis
If you're suffering from analysis paralysis or find yourself avoiding taking action, you know how frustrating it can be. It can feel like you'll never actually take action or make any progress. Fortunately, there are a few tips that you can follow to get yourself out...
How to take high quality video of yourself
Taking a high quality video of yourself is not as difficult as one may think. Whether you're using Zoom, Loom, or a smart phone, you can achieve amazing results with a few preparations and adjustments. Steps to your next high quality video 1. Position yourself for the...
My designer asked me for inspiration… now what?
You know more than you might think about your own business, but you know when something is outside your expertise. Design might just be that thing. Or, you don't have the time. In any case, creating or re-designing your company’s brand assets may very well be outside...
Black Hat SEO
Black hat SEO practices are something that all website owners should be familiar with and ultimately avoid. Black hat SEO is a marketing term that refers to website optimization tactics that are intended to manipulate search engine rank. While some argue that black...
How to Pick a Great Focus Keyword
Keywords are the foundation of a successful search engine optimization (SEO) strategy. When creating a page or blog post, choosing the right focus keyword is crucial for driving traffic and ranking high in search results. But with so many options, how do you determine...