Blog
A place where we share our thoughts on web design and marketing. Learn about the tricks we’ve learned over the years so that you can better reach your audience.
Tips to Take Action when Suffering from Analysis Paralysis
If you're suffering from analysis paralysis or find yourself avoiding taking action, you know how frustrating it can be. It can feel like you'll never actually take action or make any progress. Fortunately, there are a few tips that you can follow to get yourself out...
How to take high quality video of yourself
Taking a high quality video of yourself is not as difficult as one may think. Whether you're using Zoom, Loom, or a smart phone, you can achieve amazing results with a few preparations and adjustments. Steps to your next high quality video 1. Position yourself for the...
My designer asked me for inspiration… now what?
You know more than you might think about your own business, but you know when something is outside your expertise. Design might just be that thing. Or, you don't have the time. In any case, creating or re-designing your company’s brand assets may very well be outside...
Black Hat SEO
Black hat SEO practices are something that all website owners should be familiar with and ultimately avoid. Black hat SEO is a marketing term that refers to website optimization tactics that are intended to manipulate search engine rank. While some argue that black...
How to Pick a Great Focus Keyword
Keywords are the foundation of a successful search engine optimization (SEO) strategy. When creating a page or blog post, choosing the right focus keyword is crucial for driving traffic and ranking high in search results. But with so many options, how do you determine...
Three easy ways to promote your blog article
Writing a blog is a hurdle in and of itself, but what about promoting it? Simply sharing the link on Facebook won't get you readers anymore. But, it doesn't have to be complicated or overwhelming. In fact, with just a few simple tactics, you can get the word out to...
Common Post Fails
When it comes to growing your business presence on social media, it’s important to consider the type of content you post and the timing. Often times, business owners and marketers can miss the mark in terms of their content strategies, and encounter common "post...
Things I wish I knew before starting a business
This is one of those icebreaker questions you hear at a networking event. While it may seem cheesy to ask, you can unearth some pretty helpful nuggets of wisdom. So, what are the things I wish I knew before starting a business? This exercise isn't meant to discount...
What is Managed Hosting, and Do I Need It?
Choosing the right web hosting solution for your enterprise is a big decision that requires further investigation. Many businesses are often torn between two specific hosting options – managed and shared. While both offer advantages, it’s important to understand the...
5 steps to set yourself up for success with GA4
Having a successful data-driven strategy is integral to the long-term success of any business. Unfortunately, it can be difficult to know where to begin if you’re new to data-driven planning. So, how do you set yourself up for success with GA4? Using Google Analytics...