For many people, the idea to start posting videos on social media can be incredibly intimidating. The thought of putting yourself out there for the world to see and potentially judge can be scary. However, video content is becoming increasingly popular on platforms...
As a small business owner or marketer, one of the biggest challenges you face is finding enough time in the day to accomplish everything on your ever-growing to-do list. With a myriad of responsibilities and tasks constantly vying for your attention, it’s easy to feel...
Let's face it—entrepreneurship isn't easy. With all the chaos of everyday tasks, it can be hard to even think about lofty marketing goals, let alone achieve them. Add in summer holidays and family vacations, and you're going one step forward, three steps back. This is...
Writing a blog is a hurdle in and of itself, but what about promoting it? Simply sharing the link on Facebook won't get you readers anymore. But, it doesn't have to be complicated or overwhelming. In fact, with just a few simple tactics, you can get the word out to...
When it comes to growing your business presence on social media, it’s important to consider the type of content you post and the timing. Often times, business owners and marketers can miss the mark in terms of their content strategies, and encounter common "post...
For those of you who don't know, we do group coaching each week with members of our online community! As part of a year-long program, we walk alongside small business owners and professionals, solopreneurs, marketing managers, and Sally who gets to wear the marketing...
Your company has a lot to say, but you only have 8 seconds to capture a reader's attention. In today's fast-paced world, it is important to create minimalist content for maximum engagement and interest. This is why simplifying content creation is vital. Every company...
Social Media is one of the most crucial marketing tools a company can utilize with billions of users on each platform. However, it can be difficult to manage multiple accounts with an increased demand from users. Social Pilot is an essential post scheduling tool for...
If you communicate through your audience on social media, the recent outage probably had you frantically trying to find alternative forms of communication. Or, maybe it was a peaceful breath of fresh air that you've needed for ages. Maybe you don't use social media at...
Are you a small business owner and want to have more of a presence on social media? Perhaps you feel the pressure that you should be doing more but don’t know where to start. Well, don’t worry, we’re here to help guide you through the importance and implementation of...