When it comes to growing your business presence on social media, it’s important to consider the type of content you post and the timing. Often times, business owners and marketers can miss the mark in terms of their content strategies, and encounter common “post fails.” In this article, we’ll explore the most common post fails, and suggest ways we’ve found SocialPilot to help us stay ahead.

Lack of Internal Communication

One of the most common post fails is when two staff members post similar things on the same day. This isn’t ideal because it can make your brand look out of touch and disorganized. To avoid this problem, it’s important to designate one team member as the gatekeeper for content to ensure all posts are reviewed before being published.

A scheduling tool like SocialPilot can help you bridge communication gaps between your team members, allowing you to easily collaborate and setup approval processes within your team member dashboard.

Not Planning Ahead

Another common post fail is waiting until the last minute to post about a major announcement or sale. It’s important to plan ahead and think about how the timing of your post affects your message. SocialPilot can help with its intuitive scheduling tool, allowing you to plan out your posts days, weeks, or months in advance. This way, you can rest assured that your important posts are scheduled as far in advance as you need.

The “All or Nothing” Approach

Inconsistency. It’s a post fail to post in large chunks at one time vs. spreading them out consistently.

Here is where it’s important to realistically determine what you can sustain. If it’s one post a week, start there and seat a time aside to schedule a month in advance to save time. This ensures your posts will not happen all at once, which can be overwhelming for followers and even cause some to unfollow you due to the high volume.

On the reverse side of the coin, posts that are too close together can minimize engagement and make your content look like “spam.” Each industry has different needs for the amount of posts. A good social strategist can help you determine what is best for your business. SocialPilot’s automated scheduling feature allows you to create your own posting scheduler to ensure your posts are spread out throughout the day and get the attention they deserve.

It’s Your Turn

Overall, the most common post fails can be avoided by planning ahead and using the right tools. Fortunately, tools like SocialPilot can help you stay ahead of the curve with streamlined content submission, collaboration features, automated scheduling, and more. We use SocialPilot because it keeps our posts organized, well-timed, and helps us meet important goals.

Share your thoughts without falling into common pitfalls with SocialPilot! Sign up with our affiliate link now to try it out for FREE. That’s right, use our affiliate link and get two weeks free. Plans aren’t spendy, either. They start as low as $25.50/mo. So why wait? Join now and save!