Who is your product for? (Does your audience have a common age, gender, or community that they identify with?)
What is the main problem your customers have that you solve?
How does your customer feel after you've solved their problem?
How does somebody usually buy your product?
Is there any unforeseen value that is added to your customer's life when they bought your product/service?
What service(s) or product(s) does your organization provide?
Where do most of your customers live and spend time?
Tell me about a customer you never want to work with again
What do you offer your customers and what are the benefits?
What are the core messages you want your audience to hear?
How does somebody usually buy your product/service?
What sets your company apart from others?
What do you hope your company can be known for?
What are your main goals in the next 3-5 years?
Are there any functions (calendar, registration, etc) that you want on your website?
What are the primary and secondary purposes for your website?
What do competitor websites have that you want to have?
How many pages do you expect to be on your website? (Home page, services...)
Do you have a current log and style guide? If so, please send it to us.
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