Please describe the problem(s) you are facing in more detail. Are customers complaining about your website? (If so, about what?) Is any functionality not working properly? What do you dislike about your current system?
What are your criteria for success? When the project is complete, how will you know the
website is doing its job?
Who is your audience? (They may have a common age, gender, or community they identify with)
Note: "Everyone," "Women," "Men," are too general of answers. Really think about who your organization serves most. i.e. Women ages 35-65 in California who are frustrated with the safety of their toddler's toys.
What is the main problem your audience has that you solve?
What service(s) or product(s) does your organization provide?
How does somebody usually purchase from or interact with your organization? (i.e. buy your product, sign up as a member, etc)
How do they feel after you've solved their problem?
Is there any unforeseen value or benefits that are added to your audience member's life once they've worked with or purchased from you?
ex. If your product is a automated broom, the customer gets not only the broom, but cleanliness and time for family and relaxation.
Where do most of your audience live and spend time?
What are the core messages you want your audience to hear?
What do competitor websites have that you want to have?
What sets your organization apart from others?
What do you hope your company can be known for?
What are your main goals in the next 3-5 years?
Are there any functions (calendar, registration, etc) that you want on your website?
What are the primary and secondary purposes for your website?
How many pages do you expect to be on your website? (Home page, services...)
