Initial Questionnaire

Who is your audience? (They may have a common age, gender, or community they identify with)

Note: "Everyone," "Women," "Men," are too general of answers. Really think about who your organization serves most. i.e. Women ages 35-65 in California who are frustrated with the safety of their toddler's toys.

Is there any unforeseen value or benefits that are added to your audience member's life once they've worked with or purchased from you?

ex. If your product is a automated broom, the customer gets not only the broom, but cleanliness and time for family and relaxation.