Why it’s important to find the right web design company
Searching for a web design company can be daunting, but with the right list of criteria the task is much more manageable. We started designing websites 9 years ago and didn’t realize what we were getting ourselves into. Back then, businesses just needed a website—something to prove they existed online. Now, there are so many more factors that go into a successful online marketing strategy. So, we developed this list for you to help in your search.
What to look for in a web design company
Technology:
Are they using a Content Management System (CMS) like WordPress, Drupal, Joomla, etc.? Or are they just using html/css? Are they still using flash (which isn’t supported by Apple products)? Can it be easily updated without special tools/web knowledge, or are they the only ones that can keep it up to date?
Security:
Keeping your site secure is of the utmost importance, especially if you are going to be selling products or processing or archiving sensitive information. What strategy does the company have to keep your site secure?
Marketing:
Do they have an Search Engine Optimization strategy or plan for your site to show up when people search for organizations like yours? How often do they work to keep your site rank high? Are there other ways to integrate marketing through social media, blog articles, or advertising?
Portfolio:
Do they have a portfolio of successful sites? If so, how do they look? Are there a variety of designs? Are the sites up to date?
Mobile-Friendly:
Are their sites responsive? Are they easy to navigate on all sorts of devices? Do they look good on mobile phones and tablets?
Service:
If you had a question or concern, can you reach them? Do they respond to email quickly and professionally? Do you know who to call, and are they friendly and helpful?
Control:
If something were to go wrong, do you have control of your domain name? Is there a clause about who owns the content? Do you have the full rights to your text and images?
Realistic:
Do they have a feasible plan to make sure your site is completed within your budget and time constraints? Do they have a strategy for how to bring customers in and generate leads? How do they plan on improving product or brand awareness?
Conclusion
“If you build it, they will come” was the original idea behind creating a website. This is no longer the case. The number of websites continues to increase and the search engines are continually changing their algorithms. We want to make sure you are set up for success with whatever company you choose. Web development companies that get this right will ask you many questions about your business in order to get a clear picture of what you do and how to represent you online. They will work with you to ensure success and they will be professional in all interactions. Finally, you will feel comfortable trusting them with your money, time, and content. We hope this helps you to find the right web design and services. If you need help analyzing your options, give us a call! We want you to get the best fit and price for your company.