You might be missing important emails from customers (or they’re missing emails from you)! The reason behind this has to do with nerdy things like SMTP, DMARC, DKIM, and SPF. But, instead of going into all of the technical jargon, here’s the bottom line.
What you need to know
Certain protocols (SMTP, DMARC, DKIM, & SPF) need to be in place to ensure your messages are delivered securely and efficiently. If these protocols are not properly set up between your website, email tool, and server, your emails could be missing out on reaching their intended recipients. Often, this means the recipient’s email provider is flagging your emails as spam.
If you’re already confused, don’t fret! We speak geek so you don’t have to. Either jump to the bottom of this post or read on for simple next steps.
How this could impact your business:
- Customers might be submitting your contact forms, but their emails don’t make it to you resulting in frustration and lost sales.
- You might be sending out bulk emails only for them to be blocked by Google or other email providers.
You need to take action if…
Chances are if you fall into any of these categories, you need to reach out to your web hosting provider to unclog the email pipeline.
- You haven’t received an inquiry from your website in a while.
- Customers call you saying they tried to fill out a form or order on your website but haven’t heard from you.
- Someone in your office changed the main email password (info@ office@ etc) that was connected to your webform.
- You send email blasts or newsletters to customers periodically through another tool like Mailchimp, Constant Contact, Flodesk, or Convertkit.
- Your email is connected to a Customer Relationship Management tool (CRM) and may or may not be delivering emails properly.
- You keep receiving “email could not be delivered” messages.
- You just launched a website recently and didn’t have an email settings conversation with your web designer’s support team.
If this is you, we have a form below for you to fill out asking our team to look into this for you. Or, give our support team a call at (503) 217-4226.
Lastly, without regular monitoring of your email delivery settings, you may not even be aware that there is an issue until it starts impacting your business. Keeping an eye on the settings and updating them anytime something changes is crucial to ensuring that your emails are being successfully delivered.
If you suspect that these technical issues are causing your email woes, it might be time to seek help from a tech expert. We can investigate your settings to ensure that your emails are reaching their intended recipients without any hiccups. Simply reach out to us for further assistance, and we will make sure to get your email system, website, and tools back on track.