CEO of Nvidia, one of the top 5 largest companies in the world today, said he wouldn't start a company if he had it to do over again. Entrepreneurship isn't something sane people do. It's something you trick yourself into doing, believing it won't be as hard as people...
3 Simple Ways to Kickstart Marketing in 2024
If you're anything like me, you tend to wear several hats including marketing your business, have a to-do list a mile long, and get caught up in day-to-day operations. This is a good thing because it means you're busy and are helping the people you're supposed to, but...
Key Ingredients to an Effective Marketing Plan
It takes more than one food item to make something truly delicious in the kitchen. The same goes for marketing. Contrary to some approaches, there are several key ingredients to an effective marketing plan. A lot of businesses will come to us saying, “I want flour.”...
30 Ways to Plan Ahead and Save Time in Your Business
As a small business owner or marketer, one of the biggest challenges you face is finding enough time in the day to accomplish everything on your ever-growing to-do list. With a myriad of responsibilities and tasks constantly vying for your attention, it’s easy to feel...
The Best Way to Show Love to Local Businesses is to Refer Them
In today's fast-paced digital world, it has become easier than ever to connect with local businesses. While online reviews and social media mentions are appreciated, there is one powerful way to show genuine love and support to local businesses - by referring them to...
Don’t forget to update your holiday hours on Google Business
We've all been there before. You're craving that delicious Pad Thai from your favorite Thai restaurant, only to discover that they are closed on Mondays. Or maybe you need to grab a last-minute table runner for Thanksgiving, but the store you usually go to, TJ Maxx,...
Unlocking ADA Tax Credits for Your Website
In today's digital age, having an accessible website is not just a matter of inclusivity; it's also a legal requirement in many jurisdictions. For businesses striving to provide equal opportunities and experiences to all users, ensuring website accessibility is...
SEO: It’s worth the wait [Case Study]
How can SEO prepare small businesses to grow next season? As we've observed, the most successful CEO's are always thinking ahead. More than next quarter, they're considering what strategies to implement six months down the road or even a year from now. While that is...
Things I wish I knew before starting a business
This is one of those icebreaker questions you hear at a networking event. While it may seem cheesy to ask, you can unearth some pretty helpful nuggets of wisdom. So, what are the things I wish I knew before starting a business? This exercise isn't meant to discount...
What to do before the next social media outage happens
If you communicate through your audience on social media, the recent outage probably had you frantically trying to find alternative forms of communication. Or, maybe it was a peaceful breath of fresh air that you've needed for ages. Maybe you don't use social media at...